Samsung has just unveiled its latest flagship, and the Galaxy S10 is making waves among the smartphone community. This article will take on a journey to the pasts, tracking the events that raised the Galaxy brand and Samsung to fame.
The original Samsung Galaxy S was released back in June 2010. At the moment of its release, the market was flooded will poorly-made smartphones as each manufacturer was experimenting with its OS. After concluding that the ill-fated Bada OS isn’t popular Samsung decided to switch to Android. Many argue that the first Galaxy S was a rip-off of the popular iPhone 3G. While this is debatable, Samsung would walk on its road and establish the Galaxy brand with the release of the Galaxy S II
The S II marked a dramatic shift in design, functionality, and performance. The design was refreshing, the smartphone was able to shoot great photos and the unrivaled performance (at that time) made it one of the first mainstream flagship smartphones.
It was a bit disappointing that Samsung opted to focus on its technical prowess and forgot to keep the design updated. The plastic shell of the S III felt incredibly cheap, and the S4 was uninspired. Many continue to joke that the golden version of the Galaxy S5 looked like a Band-Aid.
The brand was refreshed by the one-shot release of the Samsung Galaxy Alpha, paving the way for the innovative design of the Samsung Galaxy 6 and 6 Edge. Once again Samsung lost its focus after the release of the S7. The eighth and ninth entry in the series failed to impress the fan base, with the S9 looking like an iterative update that brought a sweet camera trick and a repositioned fingerprint sensor.
In a world where no-name smartphones with flagships specs continue to become more popular the Samsung S10 wears a heavy weight on its shoulders. It remains to be seen if the new Galaxy range will be as successful as Samsung hopes.